Outreach and Communications Specialist

Salary & Job Details

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Job Type: Permanent, Hourly, Part-Time (leading to full-time as funding becomes available)

Hours: 20 hours/week

Start Date: September 1st, 2025

Salary: $35/hour CAD

Location: Remote, The Ideal Candidate is Located in Alberta or British Columbia

Schedule: Flexible (M - F; Morning to Afternoon; Operates in MST)

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Position Within Organization

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Supervisor Level: Does not provide supervision to other roles

Reports To: Executive Director

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Application Deadline

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July 31st, 2025

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About Exposed Wildlife Conservancy
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Exposed Wildlife Conservancy is a Canadian charitable organization that develops ethical, humane, and science-based solutions for critical wildlife management challenges. Our operations are fully remote and focused on Western Canada. The team, however, is mainly based in Edmonton, Calgary, and surrounding areas. Our work is focused on apex predators - such as bears, cougars, and wolves - and the communities that coexist with them. We also offer wildlife-focused education, coexistence, and outreach programs for all ages across Canada.

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Apex predators can be intimidating but through education, support, and advocacy Canadians can better understand how to coexist and recreate side-by-side with these powerful and highly misunderstood animals. We will continue to tell the stories of Canada's wildlife so the rest of the world can enjoy and see value in them as well. Help give apex predators a voice by getting involved today!

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Job Summary

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Reporting to the Executive Director, the Outreach and Communications Specialist role will be responsible for executing robust communication strategies for Exposed Wildlife Conservancy in the areas of educational programs, e-newsletters, social media, content creation, public relations, and media relations.

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The Outreach and Communications Specialist will often collaborate with other members of the team to implement effective communications strategies based on Exposed Wildlife Conservancy’s target audiences, promoting the vision, mission and strategic plan of the organizations and telling the stories of apex predators. This will include developing, writing, and editing marketing and communications materials, including but not limited to e-newsletters, education materials, blog posts, social media content, press releases, and donor communications. This role will also be required to create graphics and promotional materials as needed to promote messaging and communication efforts. 

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The Outreach and Communications Specialist will represent the voice of Exposed Wildlife Conservancy while engaging with our audiences and media partners through media releases, e-newsletters, and blog posts. This role is also responsible for identifying and tracking KPIs related to these responsibilities, working with the team on reporting and making recommendations related to the results.

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Key Roles & Responsibilities

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Storytelling & Content Creation (50%)

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• Curate the right combination of words or phrases that will reach our donors, community members, partners, and community most effectively
• Proactively seek wildlife stories in line with the organization’s storytelling strategy by collaborating with internal volunteers and staff and identifying appropriate opportunities for telling these stories across our various channels
• Work together with the team and subject matter experts to create compelling content for our various publications, marketing channels, or campaigns
• Conceptualize and implement communications strategies and campaigns
• Develop compelling and effective copy and calls to action for social media channels, videos, campaigns, etc.
• Utilize graphic design to create materials as needed
• Identify and suggest cross-promotional opportunities for content to be published on other platforms (e.g. website, blog, e-newsletter)
• Work under deadlines to create messaging that reaches our audience.
• Employs outreach strategies on and offline and a variety of public relations and communication tactics to engage existing stakeholders and attract new supporters to the organization
• Regular monitoring, analysis, evaluation and reporting on communication efforts and make recommendations accordingly to improve communication efforts
• Review and update website copy to improve SEO

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E-Newsletter & Blog Communications (40%)

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• Develop compelling copy, graphics, and materials to be used in e-newsletters and blog posts
• Put together e-newsletters, including on MailChimp and on website
• Analyze e-newsletter data to make recommendations that will improve the effectiveness of e-newsletter campaigns and communications
• Develop regular blog posts
• Collaborate with internal and external subject matter experts for communication efforts

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Public & Media Relations (10%) 

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• Perform media outreach and build relationships with key media contacts to proactively pitch stories, projects, and campaigns through media outlets as appropriate
• Collaborate with marketing and internal subject matter experts in a timely manner to determine appropriate media responses via various channels
• Provide support for approved, designated spokespeople identified for stories, including preparing speeches and key messages for media interviews
• Develop and coordinate the distribution of written materials as required
• Monitor current events and identify media engagement and other publication opportunities that will raise Exposed Wildlife Conservancy’s profile
• Maintain an up-to-date media database and records of media coverage and collate analytics and metrics to make recommendations as appropriate

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Note on Future Expansion‍

This position is currently part-time, focused primarily on outreach and communications. As funding becomes available, we intend to expand this role into a full-time position that will also include responsibilities in education and program development. Future duties may involve developing educational content, delivering presentations or workshops, and collaborating with community partners to promote wildlife conservation education.

While these additional responsibilities are not part of the current part-time role, we are seeking candidates who are interested in contributing to both communications and educational initiatives as the organization grows.

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Education, Knowledge & Experience Requirements

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• Post-secondary education in communications, marketing, public relations, journalism or a related field
• Minimum five (5) years of relevant experience in marketing, communications, or a related field
• Or a combination of relevant education, knowledge, and experience
• Experience working with Mailchimp
• Experience working with Webflow is an asset
• Experience with Google platforms such as Google Drive, Google Docs, etc. 
• Experience within a public sector or non-profit fundraising environment is preferred
• Experience working with social media platforms is an asset
• Strong knowledge of and experience with content creation and graphic design is an asset
• Knowledge of photography and video production is an asset
• Knowledge of Search Engine Optimization (SEO) is an asset
• Strong interest in and knowledge of environmental and wildlife conservation, stewardship and education  is an asset

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Skills & Abilities Requirements

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• A customer service oriented, self-starter with the ability to set priorities while multitasking and self-manage assignments from start to finish
• Excellent oral and written communications skills
• Strong computer literacy  skills
• Strong writing and editorial abilities to create engaging and accurate content
• Excellent organizational, interpersonal, and relationship building skills for positive, productive partnerships internally and externally
• Ability to understand and distill complex conservation topics and environmental policy information into concise messaging

• Ability to work both independently and on a team to meet deadlines in a fast-paced environment

• Understanding of marketing elements, including traditional and digital marketing and market research and analytics methods
• A passion for creativity and technology
• Ability to think strategically and identify ways to improve communication efforts
• Self starter with an entrepreneurial mindset
• Skilled in social networking and developing business relationships 

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Notes:

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The above statements are intended to describe the general nature and level of work being performed by the Outreach and Communications Specialist. They are not to be construed as an exhaustive list of all responsibilities and skills required. Job descriptions are somewhat fluid and will change depending on the individual’s performance and organization’s strategic direction and overall strategic objectives.

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What We Offer:

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At Exposed Wildlife Conservancy, each team member has a critical role in ensuring the growth and success of our projects and efforts. In addition to competitive wage, we offer generous benefits.

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This role is offered initially as a permanent, part-time position (20 hours/week), with the potential to transition to full-time employment as future funding becomes available.

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We offer:

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• Flex-time and a remote work environment
• Job related training and career development opportunities
• Opportunities for career advancement within the organization
• Paid holiday closure between Christmas and New Years
• $500 wellness benefit for part-time employees, which increases to $1000 annually upon transition to full-time.

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Available after a probationary period of 12 weeks (3 months):

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• Paid statutory holidays.
• Half days the Friday before a statutory holiday Monday or the Thursday before a statutory holiday Friday.
• Pro-rated paid vacation time (starting at two weeks annually based on part-time hours) after a 12-week probationary period.
• Paid sick days (5 days), mental health days (5 days), and personal days (4 days) annually, pro-rated for part-time.
• Summer hours: half days every Friday between Canada Day and Labour Day (where operationally feasible).

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You will also have access to:

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• Mental health support and resources
• Professional wildlife photographers

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If and when this role transitions to full-time, the successful candidate will enjoy the full scope of our comprehensive benefits and entitlements as outlined in our Employee Handbook and Policy Manual.

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We’re a passionate team dedicated to giving apex predators a voice—and we’re excited to welcome a new colleague who shares our commitment and enthusiasm!

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How to Apply

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Please send your cover letter and your resume to mspizzirri@exposedwc.org, by July 31st, 2025 with ‘Outreach and Communications Specialist Application’ in the subject line. 

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We thank all applicants, but only those selected for interviews will be contacted.

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Exposed Wildlife Conservancy welcomes applications from all interested and qualified candidates. We are committed to fostering and maintaining a workplace culture that is diverse, inclusive, and intolerant of discrimination or harassment. 

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