Ambassador Criteria to Apply

Ambassadors harness the power of storytelling through visual mediums to bring awareness to current critical Canadian wildlife challenges, solutions, and efforts. Exposed Ambassadors actively contribute to making a positive impact in the treatment of apex predators by assisting Exposed Wildlife Conservancy (EWC) in its conservation efforts. This is accomplished by granting EWC the right to share the photographs and videos of Ambassadors as well as raise awareness of various initiatives across the Ambassador's platforms. In return, Ambassadors are invited to join an exclusive community of conservation-focused photographers and videographers while receiving perks such as discounts on EWC merchandise and features on EWC’s website.

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Ambassador Requirements

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To become a Verified Ambassador for Exposed Wildlife Conservancy, you must meet the following requirements: 
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1. You are a photographer and/or videographer or
2. You are a biologist, ecologist, conservationist, or wildlife advocate
3. *You have at least 10,000 cumulative followers on one or more of these platforms: Twitter, Facebook, Instagram, or YouTube
4. You are active on at least 2 of EWC’s social media platforms (Twitter, Facebook, Instagram, and YouTube)
5. You are comfortable with EWC sharing your work, and sharing ours on your platforms.
6. This program is open to Ambassadors worldwide; however, you are knowledgeable or willing/eager to learn about the issues EWC is championing in Canada
7. You are able to meet and fulfill the requirements and expectations of an Exposed Ambassador
8. You agree to adhere to EWC’s Ambassador Guiding Principles of professionalism, ethics, and authenticity as well as our Photographer Code of Ethics
9. You are committed to providing wildlife with a voice and being an active member in a community of Ambassadors

Please note that each Ambassador must be approved by the EWC team and current Ambassadors prior to being accepted into this program. Meeting the above criteria does not automatically enroll you in this program.  

*Exceptions to this are possible with approval from the EWC team and Ambassadors

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Ambassador Expectations

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As an Exposed Ambassador, you are committed to the following: 
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Subscribe and adhere to EWC’s Ambassador Guiding Principles of professionalism, ethics, and authenticity as well as Photographer Code of Ethics
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Grant Exposed Wildlife Conservancy the rights to share your photos, videos, and work across our platforms.
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• This includes newsletters, websites, social media channels, press releases, outreach materials, etc. 
• Credit will always be given to the Ambassador

Help promote any major campaigns, fundraisers, and initiatives on behalf of EWC across your channels and networks
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• EWC will provide Ambassadors with approved messaging and information regarding these initiatives on an ongoing basis

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You understand and accept that you are a volunteer and will not be paid for your time or contributions made towards EWC

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You understand and accept that you will be required to sign a confidentiality agreement if you are accepted as an Ambassador with Exposed. As many of us are involved with other environmental, conservation, and rescue organizations, this agreement outlines our policy regarding handling confidential information that you attain through EWC.

For photographers and videographers:
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• Submit at least 2 photos and/or videos a month for us to share
• Provide written content for at least 1 to 2 informational posts a month that EWC can share on its platforms, primearily on social media.
• Comfortable with providing several high resolution photos that we can place on our website
• Provide 1 high resolution photo per year that can be shared as a wallpaper for Insiders

For biologists, conservationists and wildlife advocates:

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• Provide written content for at least 1 to 2 informational posts a month that EWC can share on its platforms, such as on social media, newsletters and blog posts
• Provide 1 written article for the blog our website or newsletter each quarter

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Ambassador Perks & Benefits

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You can expect to receive the following benefits as an Exposed Ambassador:

Access to a community of like-minded individuals

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Invitations to Ambassador informational meetings hosted by EWC:

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• Held on a quarterly basis
• Ability to meet and connect with John E. Marriott 
• Stay current with events, news, and happenings in your community
• Share tips, trips, and experiences with other successful photographers and videographers 

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Periodic features in our monthly newsletters

Your profile will be listed as a Verified Ambassador on our website which links to your portfolio, website, and/or social media channels

Access to Exposed merchandise at cost