Photo John E. Marriott

Our Photographic Code of Ethics

Photographs and videos are a centrepiece of the work at Exposed Wildlife Conservancy (EWC). We firmly believe that visual storytelling is an impactful and meaningful way to create connections between us and the world's natural places. As a result, we are committed to ensuring that the photographs and videos used by EWC are ethically obtained and that the photographers and videographers themselves are ethically-based and conservation-focused. The following outlines our Photography Code of Ethics that regulates our Ambassador program. 


Our Code of Ethics is a tool to assist EWC in navigating through the complex challenges of ethics in photography. As a result, these policies serve as a guideline and will be monitored and updated regularly. We will use our best judgment to decide if a photo or video meets these guidelines. If we make an error and fail to ensure that this policy is followed, EWC will remove the photograph and/or video while acknowledging our error and learning from our mistake. We are open and committed to ensuring this practice is followed; therefore, please let us know if you think we are not being accountable or failing to adhere to our policies. 

Photo Colleen Gara

Wildlife Welfare

At EWC, the welfare of wildlife comes first. We believe that humans have a huge impact on wildlife and it is our responsibility to ensure that we do everything possible to not cause any harm or suffering to wildlife. We understand that it is not possible to have no effect; however, we look to minimize our impact on wildlife as much as possible by adhering to the following practices:

We keep a distance

We follow Parks Canada’s guidelines to stay a minimum of 30 meters (3 bus lengths) away from any non-predatory animals. For predators, such as bears and wolves, we keep a distance of at least 100 meters. With this being said, if the animal is showing us that it prefers a larger distance between it and ourselves, we will honour this and keep a further distance. 

We are prepared and well-equipped

We plan ahead for our expeditions and ensure that we are knowledgable about animal behaviour prior to going into the field. This includes knowing signs of distress, vocalizations, etc. of the wildlife you are photographing. We bring gear like telephoto lenses, binoculars, extenders to give us necessary distance and blend into the environment as much as possible by using tactics such as blinds or camouflage (if allowed in places you are photographing).

We take a passive approach by not baiting or luring animals

We do not use flash photography, drones, artificial animal calls, sounds, or baiting to draw animals closer to the camera. We will not alter the environment for our own personal gain such as cutting down trees or foliage for the perfect shot. We take photos of animals in their natural environments that are behaving as naturally as possible. We take extra care around nesting and den sites and do not share the location of denning animals with others.

We put the animal's needs above our own interests

We ensure that we are familiar with natural animal behaviours and are able to identify when the animal is showing signs of discomfort and unease or modifying their behaviour because of our presence. If this is the case, we cease taking photographs and remove ourselves from the situation. We avoid spending more than a few hours with wildlife to prevent their habituation toward us. We will not interfere with any animal while it is breeding, feeding, nesting, or caring for its offspring and avoid altering the animal’s behaviour – ideally leave them in same situation we first saw them in (whether foraging, sleeping, sleeping, etc.).

Wildlife is Wild

The images and videos of wildlife are taken in a purely natural environment. This means photos are not taken of captive or confined wildlife that are found in Sanctuaries, research facilities, rehabilitation centres, etc. 

We strive to have minimal impact on our environment

We take steps to ensure our impact is minimal on the environment when photographing and videoing wildlife. This includes cleaning up after ourselves, staying on marked paths, leaving no trace, and taking a generally proactive approach to reducing our footprint. 

Photo John E. Marriott

Using Wildlife in Media

Sourcing & Crediting Media

Before sourcing images and videos, we check to ensure that they are sourced ethically by individuals, organizations, etc. that embody and adhere to EWC’s Guiding Principles and Code of Ethics. When using external sources for our photos and videos, such as through our Ambassador Program, we will obtain consent prior to posting and will adhere to agreed-upon crediting requirements.

Post-Production & Captioning

When editing a photograph or video of wildlife, it must not be dramatically altered from the original. This is to prevent misrepresentation of the image and story being relayed. General editing such as white-balance, exposure, contrast, cropping, etc. is okay. Dramatic altering such as adding elements to the scene, sky replacements, composites, etc. are not allowed. We may also not share the location of where a photograph or video was taken to avoid putting the animal in harm's way.